Xolisa Dyeshana and Khuthala Gala Holten. Picture: SUPPLIED/JOE PUBLIC
Xolisa Dyeshana and Khuthala Gala Holten. Picture: SUPPLIED/JOE PUBLIC

Joe Public United comes in at No 1 in the overall ranking by agency for Africa and the Middle East for the second consecutive year, according to the Loeries official rankings. TBWA\, meanwhile, maintains its leading position from last year as the top-ranked regional agency group, while TBWA\Istanbul came first in the ranking by agency excluding the SA region. The highest-ranked brand went to Chicken Licken, followed by the City Lodge Group, Phillips and the Nelson Mandela Foundation.

The Loeries rankings provide the industry with an overview of the annual performance by agencies, brands, individuals and specialists across Africa and the Middle East. The overview is an independent and objective ranking of performance, with the Loeries being the sole award that is used in the compilation of the WARC Creative 100, which showcases the most creative agencies in the world.

The Loeries official rankings have become what Loeries CEO Andrew Human calls a “definitive measure across Africa and the Middle East of the players in the design and advertising industries”. He adds that it is the only industry overview that measures performance in these geographical areas, making it a useful tool for those looking to assess agency and brand performance.

The big take-out

According to the Loeries official rankings, Jo Public United is the top overall agency in Africa and the Middle East for the second year running.

Xolisa Dyeshana, chief creative officer at Joe Public United, says the ranking is an acknowledgement of the brands the agency works on, as well as the dedicated work of the people at Joe Public.

Pete Khoury, chief creative officer at TBWA\Hunt\Lascaris, says being voted the No 1 regional agency group is an amazing feat and acknowledges the work of the agency across the region and its ability to create “iconic, compelling and relevant work for clients across the region on multiple platforms that leverage every media channel”.