Ogilvy tops the Creative Circle rankings
The latest Creative Circle winners show that the best marketing campaigns go beyond simply getting a brand’s message across: they create brand experiences that are compelling, useful and entertaining — they have a purpose as well as a presence in culture
For a third consecutive year the Ogilvy group tops the Creative Circle rankings, which evaluate advertising agencies on their performance at international awards shows. In addition, Ogilvy Johannesburg heads the 2017 individual agency rankings, while its Cape Town counterpart is 10th. The Cape Town office will be disappointed, as it was second in the 2016 rankings. Award shows considered in the rankings are the Cannes Lions, the US-run D&AD and One Show, the local Loeries and the Creative Circle annual awards. Ogilvy Johannesburg’s work on the KFC fast food brand has been a major contributor to its success in recent years, and it most recently won two gold pencils at the One Show for its multi-awarded "sad man meal" campaign. Ogilvy’s recent success builds a solid platform for Elouise Kelly, who has been appointed Johannesburg MD, replacing Alistair Mokoena, who was recently named CEO for Ogilvy SA. Kelly is the former head of marketing at the SABC.