SA ranked ninth most creative country in the WARC 100 ratings
The WARC Creative 100 takes over from the Gunn Report in ranking the world’s most creative countries, brands, agencies, networks and advertisers
SA has made significant strides in its global creative rankings in the past year, according to the latest WARC 100 creative rating. This year, SA has been ranked in ninth position, moving up from 23rd in 2018 and 17th in 2017. Previously known as the Gunn Report, the WARC Creative 100 is an independent index which measures creative distinction in the global world of advertising. Essentially, it highlights those agencies that have received the most awards, together with brands, specific campaigns, networks as well as countries, holding companies and advertisers that have shown creative excellence in their work. WARC’s results are founded on an analysis of the rankings in the most important regional and global creative awards ceremonies, determined by the ad industry itself. Overall, the results yielded some interesting insights. This year’s top 100 showed that purpose-driven campaigns are still driving behavioural change through participation. The Palau Pledge campaign – which won th...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.