It’s too easy for companies to pop a trite “we apologise for the inconvenience” to their customers when they’ve done them wrong. And it’s particularly galling when that wrong is a huge one.

I’m talking about a real injustice, not the kind a consumer once claimed to have suffered on spotting a whole, dead gecko in the unopened packet of muesli she’d bought. The poor creature was dramatically on display in the muesli pack’s “window”, and that caused said consumer huge distress, she said, so much so that she demanded a sizeable sum in compensation from the manufacturer. She didn’t get a cent. ..

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.