When we see hi-tech companies ranging from Amazon to Apple reporting record results in a time of economic chaos, we must dig deeper into their differentiators than merely the fact that they give the market what it wants. This week, Apple reported a record June quarter, with revenue of $59.7bn. Amazon trumped that with $88.9bn, up a lockdown-popping 40% on the year before.

It’s not just that these are the producers and distributors of some of the world’s most in-demand products. During the largest anti-trust hearings the US Congress has held in half a century, Apple CEO Tim Cook made much of the fact that Apple does not lead a single market in which it operates. ..

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now