Technology looms large in restaurant industry
The pandemic has served as something of a fast-forward button to the future, as customers steer clear of dining rooms because of safety concerns
Technology has loomed large as a transformative force in the restaurant industry, with the rise of digital ordering and delivery promising to upend the economics of running a major chain restaurant.
The pandemic has served as something of a fast-forward button to this future, as customers steered clear of restaurant dining rooms because of safety concerns, local regulations, or both. The recent earnings results of McDonald’s and Chipotle Mexican Grill — two restaurant chains widely perceived as digitally savvy — have made it clear that embracing tech to win over customers can and should mean different things, depending on whether Big Macs or burritos are on the menu...
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