What is events logistics? Events logistics is the specialised focus on a guest's experience, ensuring that the experience is smooth and enjoyable. This covers receiving the invitation, the venue management, travel assistance, event registration and gifting. Small things, like ensuring that people's special dietary requirements are met, make a huge difference to attendees, and the human touch is what people remember. It requires a keen sense of organisation coupled with a genuine interest in people, as well as the skillset for dealing with guests, suppliers and potential challenges. In a nutshell, it's making sure people have a great experience at every step of the event journey. How do you cope with the pressure of making your clients' dreams come true? I remember reading a New York Times article on the most stressful careers to be involved in. Event manager was in the top five, alongside paediatric surgeon and airline pilot. That was the first time I realised how highly pressured t...

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