Shoprite’s biggest store expansion is a bold move in a struggling economy with high unemployment, interest rates and inflation. However, the company makes no bones about playing the long game, investing through the cycle for better days to come.

And most analysts canvassed say the group, which has a store footprint of nearly 3,000 and low gearing levels, is in a good position to do so and is likely to continue gaining market share at the top and lower ends of the market through its Checkers, FreshX, USave and Shoprite brands...

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