The top executive brought in this year from the US to spearhead Walmart-owned Massmart’s online growth strategy in SA believes competition for market share will get more intense over the next three years as the country’s retailers expand their digital footprints off low bases.

Sylvester John, vice-president of e-commerce at Massmart, is confident the JSE-listed retailer will hold its own against competitors, saying that because online retail is in its infancy here it doesn’t matter who is leading the race now because the biggest changes in this sector are still to come...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now