SA’s online retail race heats up
Massmart aims to deploy US strategy against competitors
22 August 2021 - 00:05
The top executive brought in this year from the US to spearhead Walmart-owned Massmart’s online growth strategy in SA believes competition for market share will get more intense over the next three years as the country’s retailers expand their digital footprints off low bases.
Sylvester John, vice-president of e-commerce at Massmart, is confident the JSE-listed retailer will hold its own against competitors, saying that because online retail is in its infancy here it doesn’t matter who is leading the race now because the biggest changes in this sector are still to come...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.