EasyEquities, one of SA's biggest online share-buying platforms, has set its sights on disrupting the traditional life insurance sector, with plans in the next 18 months to launch a new product aimed at its young customer base.

Charles Savage, CEO of JSE-listed Purple Group, which owns 70% of EasyEquities, said the group realised there was a gap in the market after its annual customer survey found most of its subscribers were underinsured.

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