SA's biggest online retailer,, has launched more than 25 collection facilities in line with other online retailers that have found value in bricks and mortar. Shoppers, who want the flexibility to choose when to collect their goods or return items, can now pick up products ordered online from various collection points around the country, the biggest being at the New Road off-ramp in Midrand, Gauteng. It launched in April along the N1 highway, the busiest highway in Africa. The newly renovated 1,177m2 pick-up point uses technology and automation, including a spiral conveyor belt. The company expects to ultimately convert about 10% of its orders from the greater Johannesburg area to collections for Takealot and Superbalist. Kim Reid, CEO of, says about 150,000 to 160,000 cars travel along the highway each day. "The entire site has been revamped to allow Takealot and Superbalist shoppers to stop for petrol and groceries while collecting their orders from us." ...

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