Sally Williams, arguably South Africa's best-known handcrafted nougat, has launched ice-cream stores, which it plans to roll out over the next few years. One of the country's most successful locally produced confectionery brands, Sally Williams opened its first ice-cream store in Nelson Mandela Square, Sandton. The plan is to roll out 40 to 50 of these around the country over the next few years. The privately held company is the biggest nougat manufacturer in South Africa. CEO Mark Sack said its competitors were brands such as Ferrero Rocher and Lindt, which also target the premium end of the market. Its nougat and related products, such as Turkish delight, are exported to 23 countries. Sally Williams started the business in her kitchen 19 years ago, and was later joined by Sack, who helped develop the business from a cottage industry to a commercial enterprise. The business runs a production facility in Linbro Business Park in Johannesburg, and employs more than 130 people. Sack sa...
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