WAL-Mart Stores is reaping the benefits of spending heavily to improve stores and draw shoppers, a sign that retailers need to work hard to lure customers in an era of fast-changing shopping behaviour.Wal-Mart, previously the poster child of staid retailers, reported strong second-quarter results on Thursday, with sales at established stores up for the eighth consecutive quarter and more shoppers visiting for the seventh period in a row.The report followed weak sales from rival Target and mixed results from other US chains.Analysts said Americans are willing to shop, but favour stores that offer a deal, slick service or an experience that is difficult to pitch online, such as buying bulky lumber or fresh produce.This week home-improvement chain Home Depot reported a 4.7% jump in sales at established stores for its latest quarter, while TJX, the parent of TJ Maxx, HomeGoods and other off-price chains, posted a 4% increase.However, many apparel retailers and department stores have rep...
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