New Formula One owners to push hard for growth
More teams, more sponsors and more circuits are all on the long-term wish-list for Formula One’s new owners
Barcelona — More teams, more sponsors and more circuits are all on the long-term wish-list for Formula One’s new owners, who say fans will see changes already this season as part of an aggressive strategy for growth. Commercial MD Sean Bratches says every area of the business is being looked at. "There will be a point in the season where we start to effectuate change," he said during the first preseason test in Barcelona. "It’s not going to be … where we just drop our vision one day and that’s the vision. It’s going to be a build and we are going to be very aggressive. We are going to try new things, all in the spirit of better serving the fans." The first sign of change came on Monday when teams were told they and their drivers could post snippets of video on social media channels from inside the paddock confines. Bratches, a former ESPN executive who reports to Formula One chairman Chase Carey, said the sport was "replete with opportunities to improve at almost every turn". The sp...
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