TOMMY Edmond identifies the need for better data and information to support tourism planning in SA (So much room to improve tourism sector, September 29). The recently appointed ministerial task team welcomes this perspective and is taking the challenge to heart.Our brief includes reviewing tourism statistics, market insights and the data on the economic effects of tourism in our country.SA already has some of the fundamental building blocks in place. Statistics SA’s monthly Tourism and Migration statistical release and annual Tourism Satellite Account do much to measure tourist numbers and economic effects according to global definitions and approaches.Applying global definitions is important for consistency in the data and for comparability with other tourist destinations.While improvements can be made to these publications to ensure their usefulness and timeliness, other sources of tourism data are also required to paint a full picture of performance.As a technical team, we are l...
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