PIONEER Foods appreciates many of the opinions put forward in the leader article (Sugar tax must be even-handed, July 12). It raised important points regarding the efficacy of the proposed sugar tax to tackle obesity and poor nutrition.However, we must draw attention to the inaccurate assertion that Liqui-Fruit is sweetened with fruit concentrate, as this is misleading. Liqui-Fruit is 100% fruit juice, and is not sweetened by fruit concentrate or any other additive.To ensure the availability of Liqui-Fruit throughout the year, juice from fruit is concentrated by heating it to remove water through evaporation. This concentrated juice is then reconstituted with the same amount of water that was originally removed.The juice is derived from the concentrate, and has not been sweetened artificially by the fruit concentrate at any stage of production.This is an important distinction to make, as the Treasury’s policy paper on the taxation of sugar-sweetened beverages defines the scope of th...
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