EDITORIAL: End of Ellies is a cautionary tale
Despite warning signs, efforts to pivot proved insufficient
12 April 2024 - 05:00
After nearly half a century of operation, the closure of Ellies Holdings is a painful reminder of the relentless pace of technological change. The company’s struggle and eventual liquidation underscore a critical lesson for businesses: adapt or face obsolescence.
Once a household name tied to television aerials and DStv satellite dish services, Ellies found itself grappling with a rapidly evolving market. Its foray into the renewable energy sector was a commendable move, but it was too late, faltering under the weight of a mountain of debt and shifting consumer preferences. ..
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