EDITORIAL: Adapt or die: lessons from Ellies
Overly reliant on old tech and unable to compete in new arenas, the company failed to move with the times
02 February 2024 - 05:00
The collapse of Ellies into the arms of business rescue specialists is a sad but predictable outcome of a company that failed to adapt to changing market conditions.
The once-thriving firm, which made its name by supplying satellite dishes and TV aerials to millions of South Africans, saw its fortunes dwindle as customers switched to online streaming services and fibre networks...
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