SYLVIA MCKEOWN: Startup Guide gives Johannesburg entrepreneurs a leg up
Publication helps the business-hungry connect to communities and resources around the world on a city-by-city basis
There is something quite magical about a multiracial panel discussion on tech, and even more unusual when the discussion is about startups. It’s downright unheard of when the participants are all women. The combination of the three is as common as a black rhino, so imagine what a wonderful sight it was on November 29 at the Tshimologong precinct in Braamfontein — and Beyoncé didn’t even have anything to do with it. The panel was convened by SAP Next-Gen to announce to the city’s entrepreneur community that the global publication Startup Guide had arrived in Joburg. Startup Guide is a kind of Lonely Planet for entrepreneurs. It helps the business-hungry connect to communities and resources around the world on a city-by-city basis. Founded in 2014, its footprint covers some of the most innovative and thriving startup ecosystems in the US, Europe, Middle East and Far East, including those of London, New York, Berlin, Tel Aviv and Stockholm. After launching in Cape Town earlier in 2018,...
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