THE FINAL WHISTLE
MARK KEOHANE: Bok sponsors have been sold a dummy with Coetzee wide of the mark
Brett Levy, Blue Label Telecoms’ joint CEO, must curse the day he described the experience of joining with Springbok rugby as one of reinvention and renewal. Levy and his leadership were dummied. Ouch. Levy and his joint CEO Mark Levy would claim business influence and leaders in business but their investment in the Boks was done out of patriotism and the delusion that excellence is in a vision presented by Powerpoint. Levy declared 2016 a season in which two brands aligned because of the principle of innovation and inspiration. Even more embarrassing was Mark Levy’s purple prose in blind patriotism and delusion. "SA Rugby has a vision for the team, from coach through to captain and management — the stage is set to show the world the Bokke’s [sic] determination and prowess. "We share their confidence in SA and their commitment to excellence — the Bokke are a perfect fit with the Blue Label Telecoms brand," he said. This is definitely one that got lost in translation. Gentlemen, you’...
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