FUTURE MODELS: Kia taking a more dynamic line with new Rio
IN 2015 Kia sold more than 1.7-million vehicles around the world. Of that figure, 473,000 were the Rio, making it the brand’s top seller. It was also the company’s top seller in SA. Over the past five years, it has shared that top spot in the stable in SA with the Picanto and Sportage, according to a local company spokesperson.It is important not just to Kia, but to the market in general — a market where many are downsizing and seeking value, while others are looking for their first or second car and are finding value in the Korean brands.This makes a new Rio rather a big deal. Recently we showed you sketches of the new model but now the company has revealed the real thing, which will make its official debut at the Paris Motor Show at the end of this month.It is the fourth generation of the Rio and the company is promising a progressive exterior and interior when it comes to design. We would normally read that as meaning evolutionary rather than revolutionary design, sticking to an ...
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