With his bouffant hair, sequin-encrusted gowns, flaming red lips and painted-on eyebrows, Harald Glööckler has made a career out of being instantly recognisable, at least in his native Germany. Sometimes, though, even publicity hounds such as Glööckler want a bit of privacy and are willing to pay something extra for protection from autograph seekers. Something like €405 extra — the price of a day pass at Frankfurt Airport’s new VIP lounge. "It’s impossible for me to go incognito," says Glööckler, a fashion and furnishings designer known for hosting television shopping shows and posting Instagram selfies sporting little or no clothing. "I just want a little peace when travelling." The lounge, about the size of three basketball courts, is a tranquil oasis of custom-made couches and hand-woven carpets. Original Warhols, Christos and 19th-century ink drawings from Japan line the walls. There are caviar and camel-milk chocolate for the peckish, a bar stocked with Hennessy XO cognac and s...

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