Tiger Brands goes after spaza market with more services
Consumer goods giant plans to increase marketing and supply of its products at spaza stores to drive demand in cash-flush informal economy
03 August 2023 - 05:00
Consumer goods giant Tiger Brands has launched a bid to capture the cash-flush informal economy by servicing the township spaza store market directly.
The owner of Koo, Oros, Ace maize meal, Black Cat, Albany, Beacon and Jungle Oats plans to increase the marketing and supply of its products at spaza stores to drive demand at the lower end of the market as it tries to grab a greater share of the informal economy and grow its business...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.