San Francisco — Nvidia, trying to spread its industry-leading graphics chip technology into new areas, said Uber Technologies and Volkswagen would use its artificial intelligence expertise to help bring self-driving cars to the roads. Uber, the largest ride-hailing company, will use Nvidia processors and software for its forthcoming fleet of self-driving vehicles, the chip maker’s CEO, Jen-Hsun "Jensen" Huang, said at the CES consumer electronics show in Las Vegas on Sunday. Volkswagen would deploy Nvidia technology to develop an intelligent co-pilot system, the companies said, and Huang was joined on stage by Herbert Diess, VW’s brand chief. Nvidia is touting the tie-ups as a way of claiming leadership in the growing competition among component makers over whose technology will dominate the emerging field of self-driving cars. Rival chip makers such as Intel and Qualcomm have also said their technology will be the key ingredient in new systems. Meanwhile car makers have announced c...
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