Only in the strange world of executive pay and performance bonuses would we have to be told that after a grim set of results, executives would not be receiving bonuses. And only in the same strange world would the media think it was such a big deal. But that’s what it’s come to. Most of us assume that when performances are not in line with expectations, the bonus parameters are reset to favour the executives. This is not the case at Anheuser-Busch InBev (AB InBev), no performance means no bonus. It can’t be any other way, given that top management spends most of its time cutting away at costs, which includes lots of employees. Any sign that it wasn’t even-handed would do a lot of damage to the sort of commitment needed to survive this company’s culture. But before we get too carried away, we should remember that many of the executives who will miss out on this year’s bonus were probably part of the crew that shared a $1.3bn bonus in 2012 after the bedding down of the Anheuser-Busch ...
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