Why TV advertising is in decline
As consumers switch to ad-free streaming services, advertisers will have to find new ways to get their message across
14 September 2023 - 05:00
The death knell for television advertising has long been sounded, but a new study says the noise is louder, forcing the medium to consider new strategies that make it more compelling and cost-effective.
The Kantar Media Reactions 2023 report, which gauges preferred advertising platforms, says while TV has never been rated highly among consumers, it has historically performed strongly among marketers...
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