CONNECTED TV
Shift to streaming speeds up
But South Africa, with power cuts and analogue, lags behind the rest of the world
01 June 2023 - 05:00
The marketing landscape is witnessing a rapid shift towards streaming platforms, with a new Nielsen study saying more than 80% of global marketers have incorporated them in their media plans.
But despite a substantial allocation of advertising budgets towards this medium, many believe they are not seeing the true value of their investment in connected television...
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