DATA AND TECHNOLOGY
How to navigate the media maze
Brands are looking for solutions that can reach their target audience with the right message, at the right time, on the right platform and in the right format
27 April 2023 - 05:00
In this evolving digital media landscape, media buying and planning have become a labyrinth of complexity with the rapid proliferation of channels, the explosion of data and technology, and shifting consumer behaviour.
Navigating through the new maze of media options, optimising budgets, targeting the right audiences and measuring campaign performance have become intricate processes, requiring a deep understanding of the environment, advanced technical expertise and strategic agility...
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