The tourism industry finds itself at a post-pandemic crossroads where it urgently needs to rev up its marketing strategies. Shifting consumer preferences and technological advancements mean traditional approaches no longer suffice.

This is one of the points to emerge at Africa’s Travel Indaba last week in Durban, where deputy tourism minister Amos Mahlalela said he is confident the industry will rebound to pre-pandemic levels, while admitting problems including infrastructure deficiency and tourist safety...

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