CLIMATE CHANGE
Consumers want brands to go for a green theme
Companies are aware that reputation and customer loyalty are on the line
11 May 2023 - 05:00
As the world becomes more aware of climate change and other environmental issues, consumers are starting to pay closer attention to the social and environmental responsibilities of the brands they support.
Many companies are recognising the need to prioritise sustainability in their operations, including their marketing strategies. The question is, are they doing it quickly enough to match customer pressure?..
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