buying habits
Shopping’s seismic shifts
The shift caused by Covid-19 in buying patterns — and even in the type of products that consumers are after — is expected to endure beyond this crisis, and brands would do well to prepare themselves for this new world
02 April 2020 - 05:00
Covid-19 is having a radical impact on how South Africans shop. As week 1 of the lockdown ends, 22% of them say they are now using online shopping more frequently, according to new analysis from research agency Kantar.
Ivan Moroke, CEO at Kantar’s insights division, says: "This new reality is overwhelming for brands and businesses. It’s now essential for marketers to tap into how consumers’ needs and purchasing habits are changing, to ensure these are well met when we finally start to come out the other side."..
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