In business, and indeed life, it is prudent to consider the law of unintended consequences. As a result, a whole industry has mushroomed out of plain old public relations to an extensive bouquet of specialist offerings — just one being crisis management.

Which is exactly what the world needs now. It’s not often that we have a global crisis that spreads panic, affects countries, fells stock markets around the world, brings companies to their knees, closes businesses, puts hundreds of thousands of people into quarantine, and hospitalises or kills others...

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