The impact of Covid-19 on the SA media environment
As consumers adjust their lifestyle habits in light of the threat of Covid-19, their media habits will also change; creating very real consequences for the media industry.
23 March 2020 - 09:00
Covid-19 has brought with it a new world-wide reality, and as the virus hits local shores and South Africans adjust to new lifestyle habits to halt the spread, media habits too will undergo an unavoidable change.
We foresee a number of ways in which these changes will cause a shift in the media environment...
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