SA’s advertising and communications industry has gone into high alert over the Covid-19 pandemic. Many people in the sector are saying revenue in the normally busy second quarter will be reduced, and this will have a serious knock-on effect for the rest of the year.

James Barty, founder of the King James Group, which has Pick n Pay on its books, says: "We expect to see shifts in [places] where spend is deployed — perhaps an upweighting of digital channels." And he says there is already a change in health information messages, with specific campaigns set to deal with the outbreak of Covid-19...

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