Coronavirus fallout: adspend falls victim too
Expect spending on advertising to slow in the next six months, agency heads say, as companies slash their marketing budgets to compensate for lost revenue brought on by the Covid-19 pandemic
SA’s advertising and communications industry has gone into high alert over the Covid-19 pandemic. Many people in the sector are saying revenue in the normally busy second quarter will be reduced, and this will have a serious knock-on effect for the rest of the year.
James Barty, founder of the King James Group, which has Pick n Pay on its books, says: "We expect to see shifts in [places] where spend is deployed — perhaps an upweighting of digital channels." And he says there is already a change in health information messages, with specific campaigns set to deal with the outbreak of Covid-19...