Having a brand purpose is not enough
While customers don’t care about a brand’s purpose, they will notice those brands that don’t have a purpose through unsatisfying brand experiences
The secret to modern business success is having and living a brand purpose. Or so the fallacy goes. The reality, however, is that customers care little about your “purpose”.
Yes, they might feel a closer affinity to your brand if it resonates with them, but that comes from their experience of your brand and belief that they are getting value...