Brand consistency aids in brand security

There are several factors causing serious reputational damage to brands, ranging from social media to fake news and cyberattacks. It’s therefore imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency, which is critical to establishing trust, is one of those measures, given that it can provide a layer of brand security for organisations as well as their customers. The value of brand consistency Brand consistency is a key tool that helps customers and potential customers to recognise a brand and helps to establish relationships of trust with customers. According to research findings from a survey conducted by Investis Digital and Forrester Consulting, “More than half of businesses see an improved reputation as a result of consistently communicating their brand values.” By delivering a consistent experience in every interaction with customers, they know what to expect when they engage with you. It also demonstrates that yo...