Amazon most valuable global brand in 2019
Amazon, valued at $315.5bn, is the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands rankings
12 June 2019 - 10:53
Amazon, valued at $315.5bn, is the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands rankings released by WPP and Kantar. Tech brands dominated the rankings again this year, with Apple (valued at $309.5bn) coming in second, and Google ($309bn) third.
“Amazon’s phenomenal brand value growth of almost $108bn in the past year demonstrates how brands are now less anchored to individual categories and regions,” says Doreen Wang, Kantar’s global head of BrandZ...
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