Altron unveils single brand logo
The JSE-listed company, has unveiled a new, single brand identity
Altron (Allied Electronics Corp), the JSE-listed company, has unveiled a new, single brand identity. TBWA agency Yellowwood was responsible for strategy, Joe Public is managing creative output and design agency Switch is responsible for a new logo.Says Zipporah Maubane, group executive for marketing & investor relations: "Through a single brand identity we are removing the complexity [of] engaging with the various businesses in the group."CEO Mteto Nyati says: "Our new brand brings with it a new culture of how we do business. Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys."
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.