Altron (Allied Electronics Corp), the JSE-listed company, has unveiled a new, single brand identity. TBWA agency Yellowwood was responsible for strategy, Joe Public is managing creative output and design agency Switch is responsible for a new logo.Says Zipporah Maubane, group executive for marketing & investor relations: "Through a single brand identity we are removing the complexity [of] engaging with the various businesses in the group."CEO Mteto Nyati says: "Our new brand brings with it a new culture of how we do business. Part of this is our renewed commitment to being a partner to our customers throughout their digital transformation journeys."

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now