Allied Electronics Corporation (Altron) wants its Netstar unit to take pole position in SA’s fleet management and telematics industry, says CEO Mteto Nyati. Netstar, which had underperformed for years and was probably "number two or three" in the market, was starting to recover and win back market share, Nyati said. Altron wanted Netstar to become the market leader, the group CEO said. "We grew net connections 180% year on year [in the year to February] in a market that’s flat, which means we’re taking share." Netstar had been "nowhere" but was now benefiting from recent "fixes". "The issue had nothing to do with our capabilities; it had everything to do with how we represented ourselves. We’re not aggressive enough and we’re not engaging customers. "So the changes I’ve made there, at leadership level and in sales and marketing, was to address this point," Nyati said. In the year to February, Altech Netstar’s revenue grew 13%, while earnings were increased 9%. The unit bought Austra...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.