Online gaming is a growing industry globally. According to futurist and game designer Jane McGonigal around 2.6bn gamers worldwide spend an average of an hour a day playing games online. And don’t fall into the trap of thinking that gaming is a waste of time. “There something physically engaging about gaming,” said McGonigal, speaking at the BCX Disrupt Summit in Johannesburg last month. McGonigal designs alternative-reality games – taking real-life scenarios and reframing them as a game that she claims helps people deal with depression and pain – and is the game designer behind SuperBetter, a mobile app and web-based game. She says research has shown that gamers foresee something positive happening, and tend to stay engaged for longer in expectation of this positive outcome.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.

Questions or problems? Email or call 0860 52 52 00. Got a subscription voucher? Redeem it now