BUDAPEST — Gamification could be used to drive financial literacy in SA where education remains one of the biggest obstacles to achieving widespread adoption of digital payment technology, Mark Elliott, president of MasterCard in SA, said on Tuesday.MasterCard recently ran a gamification campaign, the MasterCard Race, through Vodacom’s local subscriber base where users were rewarded with points for various mobile payment-related activities, which they could then use to buy airtime for mobile devices.Within two weeks, there were 202,000 active users of the game, Elliott said at the MasterCard Innovation Forum."All of a sudden you realise that gamification could become a really interesting way to drive financial literacy in SA. You’re inculcating how to use payment [technology] via a mobile phone and the customer doesn’t even know [that is what you’re doing]," Elliott said.Many South Africans still needed help trusting the electronic form of money and understanding that it could be sa...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.