With an African presence stretching almost a decade, and an online life just as old, Zara's online launch in SA was a little delayed, in the view of its enthusiasts. The Inditex-owned Spanish fast-fashion retailer introduced its online store to South African shoppers this week as part of its global e-commerce strategy. Inditex plans for all its brands to be available online all over the world by 2020. Between August 1 and September 8, the group had online sales growth of 8%. It is also expanding its Zara online platform to the Philippines, Ukraine and Colombia this year. With the complexities that come with setting up shop on the internet, and in a market with low online saturation, Zara's delayed South African move online was a measured decision, according to Flux Trends founder and analyst Dion Chang."People underestimate what it takes to go online," Chang said, citing logistical barriers and delivery systems such as click-and-collect that retailers need to consider and p...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.