When two retail models just click
Traditional retail chains court young online outlets
In the world of e-commerce, the big brick-and-mortar players have come to realise that investing in their online competitors will be the driving force behind their growth. And it seems that the smaller e-commerce players need those legacy retailers to achieve scale and survive. "We do think that when strong retail brands prioritise and roll out a proper multichannel strategy, it will boost e-commerce growth as a whole as they have a role to play in creating higher trust levels in that space," said Vincent Hoogduijn, CEO of Media24 e-commerce division, which owns online apparel e-tailer Spree. Hoogduijn added that to survive in a tough retail climate, traditional retailers had no option but to diversify their distribution channels and go multichannel. "It's the only way forward if you look at how consumers behave nowadays." Spree is one of the many South African e-tailers capitalising on the increasing number of consumers moving to online portals. It competes directly with Takealot.c...
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