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RocoMamas' bright and zesty orange has been around for only three-and-a-half years, but in that short time it has become one of the most popular new "fast-food" brands in South Africa. Brian Altriche, 47, started the business after grappling with the kind of food his teenage daughters were eating. He wanted fast, casual dining, but he also wanted it to be nutritious. So first came the "smashburger", minced meat that's smashed into a patty, a concept he brought from the US. The offering included the vibey atmosphere of the restaurant, enthusiastic use of social media (the brand is prolific on Instagram), and allowing consumers to choose what to put on their burgers. Now the brand has 52 outlets, including four abroad - in Saudi Arabia, Oman, Mauritius and Namibia. There are plans to go even further afield and the company is building in Kenya, Zimbabwe and Botswana. "Like I always say to our franchisees and operators: we can't control what happens out there, we only control what happe...

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