But it is what is not on the front of the phone that is perhaps more significant: for the first time in Samsung's smartphone history, it has removed its logo from the front. "We removed our branding from the front of the phone ... because we wanted to give more real estate to consumers," said Craige Fleischer, head of mobile for Samsung in Southern Africa.He told Business Times: "That was more important than having branding on the device."It also speaks of a new confidence at Samsung, which has finally overtaken Apple in differentiating phones by their striking design. Its deadly rival has never put its logo on the front of the iPhone, preferring the device's design to speak for itself. Since the launch of the Galaxy S6 edge in 2015, Samsung has been building a similar reputation.The launch of the new phones put the final shine on the Korean brand's refurbished image after a series of reputational disasters.Its share price had quickly recovered from the debacle of the exploding Gala...
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