WATCH | Tune into radio and elevate your marketing game

A recent Radio Marketing Masterclass, hosted in celebration of 100 years of radio in SA, helped local marketers unlock the true power of radio advertising.

During this interactive event — watch the recording  above — attendees discovered the importance of radio as a stand-alone channel and learnt how it can be seamlessly integrated into a brand's media mix for maximum impact.

They also found out how partnerships can help push the boundaries with what can be done in radio, and how current and future innovation is changing the way advertisers can and should use radio.

Hosted by MC Siya Sangweni, the Radio Marketing Masterclass featured numerous experts:

• Deirdre King, MD of Jacaranda FM (Radio Always);
• Lundi Khoisan Cavernelis, programme officer at Tuks FM 107.2; 
• Charonike Nel, music scheduler and breakfast presenter at Groot FM;
• Gugu Mthembu, CMO of Telkom;
• Dashni Vilakazi , MD of The Mediashop;
• Sibusiso Gumbi, head of marketing at the SABC;
• Johan van Rooyen, GM of radio strategy at the SABC;
• Sbongi Ngcobo, business manager at Ukhozi FM;
• Nkosinathi Ntuli, business manager at SABC Mpumalanga Combo (Ikwekwezi Fm and Ligwalagwala FM); and
• Simmi Areff, head of podcasts at Arena Holdings.

This free event was sponsored by Arena Events, in partnership with Financial Mail Redzone, the Telkom Radio Awards, Radio Always, NAB and the SABC.

This article was sponsored by Arena Events.