WATCH LIVE | Pamro conference on finding certainty in uncertain times through measurement
Tune in now to watch the annual Pan African Media Research Organisation conference, running from October 26 to 28
The Pan African Media Research Organisation (Pamro) is hosting its annual conference from October 26 to 28 2021. At last year’s conference, Pamro celebrated its 21st birthday, and this year’s event promises to be even bigger, better and bolder.
The conference will feature presentations from global brands operating in Africa, case studies from the continent, insights from media research experts, and Pamro’s 2021 country activity reports for Botswana, Namibia, Mozambique, Zambia, Angola, Malawi and Zimbabwe.
Included in this year’s conference line-up will be an update of the 2015 Trust in Advertising report produced by Nielsen. The report has been expanded to include eight key African markets as well as measures of sponsorship and influence.
Other presentations will focus on how the pandemic has been a catalyst for digital transformation in Africa and what this shift means for the research and marketing sectors; what the measurement of influencer return on investment (ROI) shows; how community media is defining new media; and what the impact of load shedding is on viewer figures, among others.
In addition, conference delegates can look forward to a presentation from Kantar about which media trends marketers should focus on to maximise brand ROI across Africa.
Representatives from the Netherlands will discuss their new research design and how it will fuel the media planning lifecycle with different datasets.
If you are a professional or representing a brand that seeks to learn more about refining your Africa business strategy, this is one conference you should not pass up.
Watch day 1 of the conference:
Watch day 2 of the conference:
Watch day 3 of the conference:
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.