Pamro: Global digital viewing trends through Covid-19 and beyond
Many markets around the world recorded spikes in average TV viewing trends locally compared to the same periods a year ago as the Covid-19 pandemic took hold. Countries such as Cyprus and Greece in particular had a significant increase in TV viewership compared with 2019 as people spent more time at home.
In SA viewership numbers peaked in April and May compared with the same period in 2019, with a higher number of viewers earlier in the day. However, as lockdown restrictions began to be lifted TV viewing patters have started to return to levels more consistent with 2019, reported Jonathan Wells, SVP data science at Nielsen Media...
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