New Loeries CEO expects advertising in 2020 to reflect societal concerns
Preetesh Sewraj believes 2020 will see a greater adoption of innovative technology in communication; and a heightened awareness of environmental impact due to human activity
07 February 2020 - 07:00
Award-winning advertising this year will feature brand communications that make use of existing human truths, presented in new and exciting ways. That’s the opinion of Preetesh Sewraj, who starts his tenure as CEO of the Loeries on April 1 2020, taking the reins from Andrew Human, who is leaving the post after 15 years.
Sewraj believes 2020 will have two overarching themes: greater adoption of innovative technology in communication; and a heightened awareness of environmental impact due to human activity...
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