Entries are now open for the Loeries Brand SA Young Creatives Award, which includes a $5,000 prize as well as an all-expenses-paid trip to Loeries Creative Week in August. With the launch of the Loeries “Tell Better Stories” campaign, we spoke to Loeries Young Creatives partner Sithembile Ntombela, GM of marketing at Brand South Africa and a woman who wakes up every morning to tell and showcase better SA stories. Why is the Young Creatives Award important to Brand SA? Brand SA’s mandate is to manage and nurture the reputation of our incredible country. We believe that there is no-one better to represent what we stand for than the incredible emerging talent we discover through the Loeries Young Creatives Award. A couple of years ago we changed Brand SA’s proposition from “Alive With Possibility” to “Inspiring New Ways”. As a country, we have moved forward from unlocking possibility and potential to crafting a new path for the world. Our make-it-happen attitude and culture has enabled...

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